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Marketing Communication ¦ Ardean

Digital marketing KPIs to increase sales

Digital marketing is one of the most popular ways for businesses to try to increase sales. In fact, spending on digital marketing is projected to increase by anywhere from 12-15 percent.

What’s surprising about this number is that according to recent research, many businesses have a hard time measuring the results of their digital marketing campaigns. A third of marketers don’t know which digital marketing efforts have the best revenue impact, and some businesses don’t even track metrics that give this information.

To make sure you are spending your digital marketing budget in a way that will help you increase sales, click here to find out what are the top digital marketing KPIs you should be tracking, and information on how they help inform your strategy.

Marketing Strategy ¦ Ardean

10 Email Marketing Do’s and Don’ts

Email marketing is a proven tactic that marketers count on to drive results again and again.

Campaign Monitor have put together a handy infographic that details email marketing do’s and don’ts every marketer should know before they push send to ensure their email campaigns deliver.

Click Here To View The Infographic

Marketing Communication ¦ Ardean

Connect To Success NI

Connect to Success NI is a new online system to promote and advertise work experience opportunities for young people.

Employers simply upload their work experience opportunities and users will then be able to search for an opportunity.

Click Here To Register

Business Planning ¦ Ardean

Email Campaign Checklist

"Email send" fear is alive and real in every marketer’s heart that has ever had to push the “send” button on an email campaign. Even though the emails are proofed and edited for typos, trying to avoid common errors, sometimes mistakes are made.

In an attempt to stave off the most common email sending errors, Campaign Monitor are sharing the email campaign checklist their email team uses before they push the send button.

Check Out The Checklist HERE

Marketing Communication ¦ Ardean

The Components of the Landing Page Audit

As you start grading your pages (or other people’s pages) you’ll go from the abstract feeling of, “Man, that page pops” to knowing exactly WHY it “pops” (sorry, designer friends, I know you hate that term).

The four landing page categories are:

• Offer
• Form
• Trust
• Visual Hierarchy

Click here to download a landing page audit from Digital Marketer.

Marketing Communication ¦ Ardean

6 insanely effective tactics to engage email subscribers

“Email blasts” was a long-used term for sending a mass email to every subscriber on your list and is now mostly a thing of the past due to a greater demand for personalised messaging that engages subscribers.

But sending personalised messages to each subscriber can seem challenging right? How do you send the right message to the right person at the right time?

Campaign Monitor recently surveyed marketers about what their goals and challenges were for their email marketing strategies. Increasing customer engagement rates was the most important goal for 58% of marketers and the most significant barrier for 44% of marketers.

These statistics are eye-opening when it comes to the significance of customer engagement and the importance of overcoming this challenge.

Campaign Monitor now share 6 insanely effective tactics you can begin using today in order to engage your email subscribers.  Click here to read the 6 tactics.

Marketing Communication ¦ Ardean