“Email blasts” was a long-used term for sending a mass email to every subscriber on your list and is now mostly a thing of the past due to a greater demand for personalised messaging that engages subscribers.But sending personalised messages to each subscriber can seem challenging right? How do you send the right message to the right person at the right time?
Campaign Monitor recently surveyed marketers about what their goals and challenges were for their email marketing strategies. Increasing customer engagement rates was the most important goal for 58% of marketers and the most significant barrier for 44% of marketers.
These statistics are eye-opening when it comes to the significance of customer engagement and the importance of overcoming this challenge.
Campaign Monitor now share 6 insanely effective tactics you can begin using today in order to engage your email subscribers. Click here to read the 6 tactics.
Marketing Communication ¦ Ardean
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