Wednesday, 15 March 2017

Email Campaign Checklist

"Email send" fear is alive and real in every marketer’s heart that has ever had to push the “send” button on an email campaign. Even though the emails are proofed and edited for typos, trying to avoid common errors, sometimes mistakes are made.

In an attempt to stave off the most common email sending errors, Campaign Monitor are sharing the email campaign checklist their email team uses before they push the send button.

Check Out The Checklist HERE

Marketing Communication ¦ Ardean

Tuesday, 7 March 2017

The Components of the Landing Page Audit

As you start grading your pages (or other people’s pages) you’ll go from the abstract feeling of, “Man, that page pops” to knowing exactly WHY it “pops” (sorry, designer friends, I know you hate that term).

The four landing page categories are:

  • Offer
  • Form
  • Trust
  • Visual Hierarchy

Wednesday, 1 March 2017

6 insanely effective tactics to engage email subscribers

“Email blasts” was a long-used term for sending a mass email to every subscriber on your list and is now mostly a thing of the past due to a greater demand for personalised messaging that engages subscribers.

But sending personalised messages to each subscriber can seem challenging right? How do you send the right message to the right person at the right time?

Campaign Monitor recently surveyed marketers about what their goals and challenges were for their email marketing strategies. Increasing customer engagement rates was the most important goal for 58% of marketers and the most significant barrier for 44% of marketers.

These statistics are eye-opening when it comes to the significance of customer engagement and the importance of overcoming this challenge.

Campaign Monitor now share 6 insanely effective tactics you can begin using today in order to engage your email subscribers.  Click here to read the 6 tactics.

Marketing Communication ¦ Ardean