Tuesday, 7 March 2017

The Components of the Landing Page Audit

As you start grading your pages (or other people’s pages) you’ll go from the abstract feeling of, “Man, that page pops” to knowing exactly WHY it “pops” (sorry, designer friends, I know you hate that term).

The four landing page categories are:

  • Offer
  • Form
  • Trust
  • Visual Hierarchy

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