Monday, 30 April 2018

How does GDPR affect your email marketing program?

Among its goals, the GDPR seeks to add accountability to the practices of data controllers and processors.

A controller is the one who “determines the purposes and means of the processing of personal data” (that’s you, and maybe us).
A processor is one who “processes personal data on behalf of the controller” (that’s us when you send emails via our application).
While there are other options for lawful data collection and processing, for marketers, consent will be the strongest and the most familiar.

So, what does that mean for your current email marketing strategy? Click Here To Learn More.

Marketing ¦ Ardean

Wednesday, 25 April 2018

5 Examples of Excellent Email Headers

Birchbox – Email Marketing – Header Loyalty InformationIf you’ve been sending emails for awhile, you may be looking for something new or different to help your emails stand out. Have you considered changing up your email headers?

Headers are easy to forget about, as they’re part of the email templates you regularly use. But you can make these required pieces more on brand and more targeted to your subscribers.

While there are laws that govern some of what’s required in the header of a commercial email, you can still liven things up. Click Here to take a look at some fun and useful headers that can inspire you to try something new.

Marketing Communication ¦ Ardean

Tuesday, 17 April 2018

7 Emails B2C Businesses Should Send

We know that email drives results… email marketing brings in an impressive average ROI of $44 for every $1 spent. However, knowing which messages to send to whom- and when– is crucial to define for any successful B2C email marketing strategy.

So where do you begin? Click Here are learn about seven different types of emails that help engage, convert, and provide value to consumers.

Marketing Communication ¦ Ardean

Thursday, 12 April 2018

Interesting Ways To Use Images To Upgrade Your Social Media Strategy

If there’s anything pretty much every social media expert agrees on, it’s the importance of good content.

Advertising budget or not, if you want to truly get the most from social media marketing, you have to have something interesting to share with your audience. Sounds simple; make good content, be better at social media.

Sure, simple in theory, but who has the time and resources to constantly create new, interesting, and engaging content every single day? That’s where being smart with images and media comes in.

Click Here for some tips for quick and effective ways to get people interacting on social.