Monday, 30 April 2018

How does GDPR affect your email marketing program?

Among its goals, the GDPR seeks to add accountability to the practices of data controllers and processors.

A controller is the one who “determines the purposes and means of the processing of personal data” (that’s you, and maybe us).
A processor is one who “processes personal data on behalf of the controller” (that’s us when you send emails via our application).
While there are other options for lawful data collection and processing, for marketers, consent will be the strongest and the most familiar.

So, what does that mean for your current email marketing strategy? Click Here To Learn More.

Marketing ¦ Ardean

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