Friday, 27 May 2016

9 emails every marketer should be sending

Email marketing has the highest ROI for any marketing tactic with a whopping $38 for every dollar spent.

With a wide reach and enviable conversion numbers, all at a low cost, it’s easy to see why email marketing is a marketing tactic you can’t ignore.

With all that potential, you’ve got to be taking advantage. This guide covers 9 emails that every modern marketer should be sending.  Read More >>>>

Marketing Communication ¦ Ardean

Tuesday, 24 May 2016

Video Might Be Your Best Bet With Facebook's Algorithm Update

Facebook’s algorithm will change -- yet again. The algorithm update is twofold this time: Facebook will analyze the time spent on a given piece of content and will spread out content from the same publisher (challenging pages once more).  Read More >>>>

Marketing Communication ¦ Ardean

Thursday, 19 May 2016

Facebook – “Somebody That I Used To Know”

Facebook is changing and it’s something that marketers need to be aware of. This year’s Facebook Developers Conference (F8) saw Mark Zuckerberg explain these exciting changes. Aiden Carroll, senior digital marketing specialist and IDM trainer, shares his opinion on what these changes mean for marketers.
Read More >>>>

Marketing Communication ¦ Ardean

Monday, 16 May 2016

4 Steps to Awesome Email Automation

Marketers love efficiency—so email automation makes them happy!

If you’re just getting started with email automation, there is no need to go it alone, Campaign Monitor put together a quick-start guide of best practices to help you achieve email automation awesomeness.  Read the guide >>>>

Marketing Communication ¦ Ardean

Monday, 9 May 2016

How to adjust SEO strategy to Google’s new SERP ad layout

Google's recent changes to their search results pages threw paid search marketers for a loop, but what about organic search practitioners?

Removing the ads from the right rail of Google search results pages was a long time coming (well, a long time for digital). An eye-mapping study from last year showed that people have gone from viewing the SERPs in an “F” pattern to doing a quick vertical scan down the left side, mostly ignoring the ads on the right side. People are also scanning the page faster by taking only eight or nine seconds to click, down from 14 to 15 seconds in the 2005 study.

It only makes sense that Google would eventually react to how searchers are adapting to the line of links they are used to by taking away the right bar. This is also further evidence of Google’s continued gravitation toward being a mobile-first search engine, since the right column of ads was not visible on mobile search.
Learn More >>>>>

Marketing Communication ¦ Ardean

Monday, 2 May 2016

10 retail email campaigns you will love ......

Data shows that for every $1 spent, email marketing generates $38 in ROI–and that’s just one figure in a long list of email marketing statistics that prove how essential email marketing is for businesses of all shapes and sizes.

Email marketing not only helps you stay top-of-mind with your audience, but it drives revenue, too.

Check out the 10 examples of retail email campaigns that companies are using to boost both engagement and sales. With each example you will be shown what they do well and how you can replicate their effective strategies in your own email campaigns.

Let’s look at the examples >>>>>>

Marketing Communication ¦ Ardean