Access Invest NI’s Business Information Centre in the North West

Invest NI’s BIC holds research covering both consumer and industrial markets, and several resources focusing on the food and drink sector.

The service provides up-to-date research which can help businesses to make decisions about their products, explore packaging ideas, and develop marketing messages which will resonate with their consumers.

Business Planning ¦ Marketing Strategy ¦ Ardean

Cookie law: GDPR’s forgotten sibling could see brands lose 40% of online traffic

With business owners across Britain preoccupied with GDPR compliance ahead of next month’s introduction, its forgotten sibling – the so-called “cookie law” – could dramatically change the way brands communicate with consumers and collect data.

New research from Mailjet considered the impact of the cookie law, officially known as EU ePrivacy regulation, on marketing strategies at UK companies.

Learn More By Clicking Here

Marketing Communication ¦ Ardean

Revealed: The top 5 mistakes micro businesses make online

It is vital for small companies to construct an online profile but often small business owners feel overwhelmed when it comes to creating an online presence.

Only 54 per cent of micro businesses in the UK currently have a website for their business. So, to help them out we have listed common online mistakes to avoid in 2018.  Learn More By Clicking Here.

Marketing Communication ¦ Ardean

The Shocking Truth about How Many Emails Are Sent

Ever wondered how many emails are sent per day around the world? How about the number of emails that hit your inbox? There are lot of emails getting sent and received, and these numbers are probably higher than you think.

Pause for a moment and try to estimate the average number of emails that come into your own inbox on a daily basis. Is it 10? 50? More than 100?

Modern inboxes are noisy, crowded, and extremely competitive. For marketers, that means most emails are just part of the cacophony and they’re probably not getting opened or clicked.
So what can you do to stand out within the inbox? Click Here To Learn How To Stand Out

Marketing Communication ¦ Ardean

How does GDPR affect your email marketing program?

Among its goals, the GDPR seeks to add accountability to the practices of data controllers and processors.

A controller is the one who “determines the purposes and means of the processing of personal data” (that’s you, and maybe us).
A processor is one who “processes personal data on behalf of the controller” (that’s us when you send emails via our application).
While there are other options for lawful data collection and processing, for marketers, consent will be the strongest and the most familiar.

So, what does that mean for your current email marketing strategy? Click Here To Learn More.

Marketing ¦ Ardean

5 Examples of Excellent Email Headers

If you’ve been sending emails for awhile, you may be looking for something new or different to help your emails stand out. Have you considered changing up your email headers?

Headers are easy to forget about, as they’re part of the email templates you regularly use. But you can make these required pieces more on brand and more targeted to your subscribers.

While there are laws that govern some of what’s required in the header of a commercial email, you can still liven things up. Click Here to take a look at some fun and useful headers that can inspire you to try something new.

Marketing Communication ¦ Ardean

7 Emails B2C Businesses Should Send

We know that email drives results… email marketing brings in an impressive average ROI of $44 for every $1 spent. However, knowing which messages to send to whom- and when– is crucial to define for any successful B2C email marketing strategy.

So where do you begin? Click Here are learn about seven different types of emails that help engage, convert, and provide value to consumers.

Marketing Communication ¦ Ardean

Interesting Ways To Use Images To Upgrade Your Social Media Strategy

If there’s anything pretty much every social media expert agrees on, it’s the importance of good content.

Advertising budget or not, if you want to truly get the most from social media marketing, you have to have something interesting to share with your audience. Sounds simple; make good content, be better at social media.

Sure, simple in theory, but who has the time and resources to constantly create new, interesting, and engaging content every single day? That’s where being smart with images and media comes in.


Click Here for some tips for quick and effective ways to get people interacting on social.

Social media use amongst small companies remains frustratingly low

Less than 60 per cent of Britain’s small businesses use social media, despite 30 per cent of users claiming that supporting their favourite brands on social media was important. Read More HERE

Marketing ¦ Ardean

Minimum wage rises could accelerate workplace automation and threaten jobs

Planned increases to UK minimum wage levels could raise the pace of workplace automation and put a higher number jobs at risk, according to a new report.

In a study of how the kinds of employment covered by the minimum wage will change in the coming years, the Institute for Fiscal Studies (IFS) think tank warned that employers will soon look to cut costs in the face of statutory pay increases. Read More Here

Business Planning ¦ Ardean

Northern Ireland Multiple Deprivation Measure 2017 (NIMDM2017)

The updated Multiple Deprivation Measures (NIMDM) 2017 were published on 23 November 2017. The NIMDM 2017 replaces the Northern Ireland Multiple Deprivation Measure 2010 as the official measure of deprivation in Northern Ireland.

View The Interactive Map Here>>

Business Planning ¦ Ardean

24 Email Marketing Stats You Need to Know

The impact of email marketing goes way beyond getting messages into inboxes, which is why Campaign Monitor assembled an impressive collection of 24 email marketing statistics every marketer needs to know.

In this infographic, you’ll find data-backed email marketing stats on everything from personalisation, email automation to ROI and mobile emails.  Learn More >>>>



Marketing Communication ¦ Ardean

2018 Email Marketing Predictions

Campaign Monitor teamed up with six of the most epic minds in email marketing and automation to bring you 2018 Email Marketing Predictions. Hold onto your fidget spinners, because the future of email is going to be very bright, read more >>>>

Marketing Communications ¦ Ardean