Wednesday, 23 May 2018

Cookie law: GDPR’s forgotten sibling could see brands lose 40% of online traffic

Image result for website cookie lawWith business owners across Britain preoccupied with GDPR compliance ahead of next month’s introduction, its forgotten sibling – the so-called “cookie law” – could dramatically change the way brands communicate with consumers and collect data.

New research from Mailjet considered the impact of the cookie law, officially known as EU ePrivacy regulation, on marketing strategies at UK companies.

Learn More By Clicking Here

Marketing Communication ¦ Ardean

No comments:

Post a comment