Access Invest NI’s Business Information Centre in the North West

Invest NI’s BIC holds research covering both consumer and industrial markets, and several resources focusing on the food and drink sector.

The service provides up-to-date research which can help businesses to make decisions about their products, explore packaging ideas, and develop marketing messages which will resonate with their consumers.

Business Planning ¦ Marketing Strategy ¦ Ardean

Cookie law: GDPR’s forgotten sibling could see brands lose 40% of online traffic

With business owners across Britain preoccupied with GDPR compliance ahead of next month’s introduction, its forgotten sibling – the so-called “cookie law” – could dramatically change the way brands communicate with consumers and collect data.

New research from Mailjet considered the impact of the cookie law, officially known as EU ePrivacy regulation, on marketing strategies at UK companies.

Learn More By Clicking Here

Marketing Communication ¦ Ardean

Revealed: The top 5 mistakes micro businesses make online

It is vital for small companies to construct an online profile but often small business owners feel overwhelmed when it comes to creating an online presence.

Only 54 per cent of micro businesses in the UK currently have a website for their business. So, to help them out we have listed common online mistakes to avoid in 2018.  Learn More By Clicking Here.

Marketing Communication ¦ Ardean

The Shocking Truth about How Many Emails Are Sent

Ever wondered how many emails are sent per day around the world? How about the number of emails that hit your inbox? There are lot of emails getting sent and received, and these numbers are probably higher than you think.

Pause for a moment and try to estimate the average number of emails that come into your own inbox on a daily basis. Is it 10? 50? More than 100?

Modern inboxes are noisy, crowded, and extremely competitive. For marketers, that means most emails are just part of the cacophony and they’re probably not getting opened or clicked.
So what can you do to stand out within the inbox? Click Here To Learn How To Stand Out

Marketing Communication ¦ Ardean