As a marketer, you know how important it is to use data to fuel your marketing campaigns.
It‘s your job to look at what works and what doesn’t in your campaigns, so you can then optimize them for better results.
As you have likely experienced, finding data isn’t hard. Most email marketing providers offer analytics dashboards that show all sort of information about your performance.
What can be a challenge is finding the specific data you need as well as finding insights to drive your campaigns.
This post will help you understand how data drives your email marketing campaigns.
Marketing ¦ Ardean
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