The Rise of the Bots – What marketers need to know about chatbots

A bot is a piece of software that impersonates a user. A new wave of bots are built to help marketers, For example a bot on a travel site could ask you about your preferences, provide you with some personalised hotel options, compare prices and then book the one you liked best for you. There is currently a rudimentary bot in the messaging app Kik that you can talk to, (it's there to promote the film Insidious: Chapter 3, and it is trying to be one of the characters). Bots are still an emerging technology, and clearly aren't quite there yet. Learn More About Bots >>>>

Marketing Communication ¦ Ardean