10 Tips for Improving your LinkedIn Profile

This guide will easily help you stand out from the crowd. Especially now that there are over 400 million users on LinkedIn, building your online professional brand has never been so essential.  Read More >>>>

Marketing Communication ¦ Ardean

Creating and optimizing animated GIFs for email

An animated GIF is a great way to bring some life to your emails. To delight your readers with something fun. Because video in email is still not supported in every email client, animated GIFs are a great alternative if you want to add moving content to your emails. But as with many things in email, creating animated GIFs specifically for email requires a few thoughtful considerations.  Learn How To Create An Animated GIF >>>>>

Marketing Communication ¦ Ardean

The Rise of the Bots – What marketers need to know about chatbots

A bot is a piece of software that impersonates a user. A new wave of bots are built to help marketers, For example a bot on a travel site could ask you about your preferences, provide you with some personalised hotel options, compare prices and then book the one you liked best for you. There is currently a rudimentary bot in the messaging app Kik that you can talk to, (it's there to promote the film Insidious: Chapter 3, and it is trying to be one of the characters). Bots are still an emerging technology, and clearly aren't quite there yet. Learn More About Bots >>>>

Marketing Communication ¦ Ardean