Wednesday, 19 August 2015

How to use UTM codes to track the success of your email marketing

How do you track the success of your email marketing efforts?
channels report for email marketingWhile measuring open and click-through rates are a great start, it’s useful to understand what people do on your website after they click-through from your campaigns.  
To do this, you can use UTM codes to tell your analytics tool that these people visited from your email campaigns and track exactly what they do on your site, from the pages they visited to the items they purchased.

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