How to use UTM codes to track the success of your email marketing

How do you track the success of your email marketing efforts?

While measuring open and click-through rates are a great start, it’s useful to understand what people do on your website after they click-through from your campaigns.  

To do this, you can use UTM codes to tell your analytics tool that these people visited from your email campaigns and track exactly what they do on your site, from the pages they visited to the items they purchased.

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Marketing Communication ¦ Ardean

How to write better preheader text in your next email marketing campaign

Do you use preheader text in your email marketing campaigns?

In the last five years, email opens on mobile devices have grown over 30%. There are now more emails opened on mobile devices than on desktops.

This shift to mobile has made the use of preheader text an important consideration for any marketer using email to grow sales and revenue.

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Marketing Communication ¦ Ardean

50 Must-Have Content Ideas for Your Email Newsletter

Email newsletters are a win-win. They benefit companies and consumers alike. Why? Email newsletters
give businesses a forum to send multiple messages to a captivated, qualified audience.

One of the best parts about email newsletters? Creating them is easy! The not-so-easy part is generating
content for newsletters month after month—it can prove challenging for even the most seasoned marketer. Read this 50 must-have ideas for your next email newsletter.  Read More >>>>



Marketing ¦ Ardean

Bad debt hitting SME profits

Bad debts and late payments are hitting the bottom line at UK SMEs, with one in four facing problems, a new study has indicated.



The SME Confidence Tracker, compiled by Bibby Financial Services, found that about 25 per cent of SMEs are affected by their customers' inability to pay. This equates to about 1.3 million SMEs in the UK.



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Business Planning : Ardean