Friday, 21 January 2011

Mobile Web means Mobile Shop

 Mobile internet has evolved - the networks are faster, more consumers have phones with built in web browsers and operators have made web browsing affordable with the introduction of flat-rate data plans.  In July online measurements firm ComScore found that 18.3m UK consumers aged 13-plus used the web browser on their mobile phone.  Brands are realising that, while smartphone apps are great, if it`s reach they want, they need a mobile website.

As a result, mobile advertising is booming and brands are now serving up mobile - friendly versions of their retail sites.

Marks & Spencer launced a transactional mobile website earlier this year after seeing that, in a 12 month reporting period, 800,000 people had accessed the M&S main website from a mobile phone.

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