Facebook – “Somebody That I Used To Know”

Facebook is changing and it’s something that marketers need to be aware of. This year’s Facebook Developers Conference (F8) saw Mark Zuckerberg explain these exciting changes. Aiden Carroll, senior digital marketing specialist and IDM trainer, shares his opinion on what these changes mean for marketers.
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Marketing Communication ¦ Ardean

4 Steps to Awesome Email Automation

Marketers love efficiency—so email automation makes them happy!

If you’re just getting started with email automation, there is no need to go it alone, Campaign Monitor put together a quick-start guide of best practices to help you achieve email automation awesomeness.  Read the guide >>>>

Marketing Communication ¦ Ardean

How to adjust SEO strategy to Google’s new SERP ad layout

Google's recent changes to their search results pages threw paid search marketers for a loop, but what about organic search practitioners?

Removing the ads from the right rail of Google search results pages was a long time coming (well, a long time for digital). An eye-mapping study from last year showed that people have gone from viewing the SERPs in an “F” pattern to doing a quick vertical scan down the left side, mostly ignoring the ads on the right side. People are also scanning the page faster by taking only eight or nine seconds to click, down from 14 to 15 seconds in the 2005 study.

It only makes sense that Google would eventually react to how searchers are adapting to the line of links they are used to by taking away the right bar. This is also further evidence of Google’s continued gravitation toward being a mobile-first search engine, since the right column of ads was not visible on mobile search.
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Marketing Communication ¦ Ardean

10 retail email campaigns you will love ......

Data shows that for every $1 spent, email marketing generates $38 in ROI–and that’s just one figure in a long list of email marketing statistics that prove how essential email marketing is for businesses of all shapes and sizes.

Email marketing not only helps you stay top-of-mind with your audience, but it drives revenue, too.

Check out the 10 examples of retail email campaigns that companies are using to boost both engagement and sales. With each example you will be shown what they do well and how you can replicate their effective strategies in your own email campaigns.

Let’s look at the examples >>>>>>

Marketing Communication ¦ Ardean

How to Customize Your Facebook Page: 7 Tips and Tricks

As the hub of your business presence your Facebook Page has the potential to be a valuable marketing asset. From educating prospective customers to sharing company updates and educational resources with your existing customers, you can use your Facebook Page to target nearly every stage of your marketing funnel.

But in a world where 40 million+ small businesses have Facebook Pages, simply creating a Page won't guarantee you much in the way of results.

In order to attract and engage your target audience, you need your Facebook Page to stand out from the sea of sameness.

Check out this guide on 7 Ways to Create a Custom Facebook Business Page >>>>

Marketing Communication ¦ Ardean

How do I calculate my holiday entitlement?

Holiday is one of the few employment benefits enjoyed by almost all workers in the UK.

The right to paid time off for holiday accrues in almost all circumstances, and paid holiday features in full time, part time and even temporary contracts.

In the UK, the legal requirement for holiday entitlement is 28 days’ paid annual leave per annum, for anyone who works a full-time, five day per week job. This entitlement is easily calculated by multiplying the number of working days in a normal week, by the annual entitlement of 5.6 weeks.  Learn More >>>>>

Business Planning ¦ Ardean

Twitter Cards

With Twitter Cards, you can attach rich photos, videos and media experience to Tweets that drive traffic to your website. Simply add a few lines of HTML to your webpage, and users who Tweet links to your content will have a “Card” added to the Tweet that’s visible to all of their followers.  Learn More About Twitter Cards >>>>

Marketing Communication ¦ Ardean