Monday, 28 May 2018

Access Invest NI’s Business Information Centre in the North West

Invest NI’s BIC holds research covering both consumer and industrial markets, and several resources focusing on the food and drink sector.

The service provides up-to-date research which can help businesses to make decisions about their products, explore packaging ideas, and develop marketing messages which will resonate with their consumers.

Business Planning ¦ Marketing Strategy ¦ Ardean

Wednesday, 23 May 2018

Cookie law: GDPR’s forgotten sibling could see brands lose 40% of online traffic

Image result for website cookie lawWith business owners across Britain preoccupied with GDPR compliance ahead of next month’s introduction, its forgotten sibling – the so-called “cookie law” – could dramatically change the way brands communicate with consumers and collect data.

New research from Mailjet considered the impact of the cookie law, officially known as EU ePrivacy regulation, on marketing strategies at UK companies.

Learn More By Clicking Here

Marketing Communication ¦ Ardean

Monday, 14 May 2018

Revealed: The top 5 mistakes micro businesses make online

It is vital for small companies to construct an online profile but often small business owners feel overwhelmed when it comes to creating an online presence.

Only 54 per cent of micro businesses in the UK currently have a website for their business. So, to help them out we have listed common online mistakes to avoid in 2018.  Learn More By Clicking Here.

Marketing Communication ¦ Ardean

Tuesday, 8 May 2018

The Shocking Truth about How Many Emails Are Sent

Statista – Daily Number of Emails WorldwideEver wondered how many emails are sent per day around the world? How about the number of emails that hit your inbox? There are lot of emails getting sent and received, and these numbers are probably higher than you think.

Pause for a moment and try to estimate the average number of emails that come into your own inbox on a daily basis. Is it 10? 50? More than 100?

Modern inboxes are noisy, crowded, and extremely competitive. For marketers, that means most emails are just part of the cacophony and they’re probably not getting opened or clicked.
So what can you do to stand out within the inbox? Click Here To Learn How To Stand Out

Marketing Communication ¦ Ardean

Monday, 30 April 2018

How does GDPR affect your email marketing program?

Among its goals, the GDPR seeks to add accountability to the practices of data controllers and processors.

A controller is the one who “determines the purposes and means of the processing of personal data” (that’s you, and maybe us).
A processor is one who “processes personal data on behalf of the controller” (that’s us when you send emails via our application).
While there are other options for lawful data collection and processing, for marketers, consent will be the strongest and the most familiar.

So, what does that mean for your current email marketing strategy? Click Here To Learn More.

Marketing ¦ Ardean

Wednesday, 25 April 2018

5 Examples of Excellent Email Headers

Birchbox – Email Marketing – Header Loyalty InformationIf you’ve been sending emails for awhile, you may be looking for something new or different to help your emails stand out. Have you considered changing up your email headers?

Headers are easy to forget about, as they’re part of the email templates you regularly use. But you can make these required pieces more on brand and more targeted to your subscribers.

While there are laws that govern some of what’s required in the header of a commercial email, you can still liven things up. Click Here to take a look at some fun and useful headers that can inspire you to try something new.

Marketing Communication ¦ Ardean

Tuesday, 17 April 2018

7 Emails B2C Businesses Should Send

We know that email drives results… email marketing brings in an impressive average ROI of $44 for every $1 spent. However, knowing which messages to send to whom- and when– is crucial to define for any successful B2C email marketing strategy.

So where do you begin? Click Here are learn about seven different types of emails that help engage, convert, and provide value to consumers.

Marketing Communication ¦ Ardean