Test My Site is an easy way for businesses to measure their site’s performance across devices, from mobile to desktop, providing them with a list of specific fixes that can help their business connect more quickly with people online. Businesses just need to type in their web address and within moments they’ll see how their site scores. They can also get a detailed report with tips on what to do next, and where to go for help at no charge. Test Your Site Here >>>>
Create a YouTube strategy to help your brand stand out in today's evolving digital era. Use these concepts and examples to help you create great content, devise a holistic channel strategy, use paid and non-paid means to promote your videos and learn the tools to measure your results. Learn More Here >>>>>
Great creative deserves great planning to achieve the greatest possible impact. As you think about the right marketing mix for your campaigns, you'll likely consider the role that online video will play. As people watch virtually anywhere, anytime, and on any screen, brands have more opportunities than ever before to reach audiences on platforms like YouTube. So how can you effectively harness these opportunities and drive efficiency for your client or brand? Find Out More Here >>>>>
Put Google research and insight behind your thinking. Digital Innovation continues to propel the marketing industry forward, and the pace is mind-blowing. Think With Google, is Google's source for insights, trends and research in digital marketing. Get creative inspiration, industry intelligence and best practices for your business. Learn More >>>>
Google created Google Apps for Work ten years ago (back when it was Google Apps for Your Domain) to do just that—to help people everywhere work and innovate together, so businesses can move faster and go bigger.
G Suite is a set of intelligent apps—Gmail, Docs, Drive, Calendar, Hangouts, and more—designed to bring people together, with real-time collaboration built in from the start. Find out more about GSuite >>>>> Business Planning ¦ Ardean
The next round of funding
from the Rural Development Programme in Mid Ulster is open. It
is targeting Rural Innovation, businesses in IT, Creative, Tourism and Rural
Services; those delivering innovative services or products.
It is also targeting Rural Youth, business owners aged 18-30 years.
To apply you must attend a workshop:
Thursday 29th September, 10.00am, Cookstown Leisure Centre
Thursday 29th September, 6.30pm, Ranfurly House
Monday 3rd October, 10.00am, Ranfurly House
Monday 3rd October, 6.30pm, Magherafelt Council Offices
Thursday 6th October, 10.00am, Magherafelt Council Offices
Thursday 6th October, 6.30pm, Cookstown Enterprise Centre
For further information contact the Rural Development Team at Mid Ulster Council. Contact Info.
The Rural Business Start Scheme is a one year, pilot initiative that aims to test the impact of targeted funding on addressing financial poverty in rural areas. The Scheme is one element of DAERA’s Tackling Rural Poverty and Social Isolation Programme (TRPSI).
At present, the Scheme is only open to applications from young people (aged 18 to 30 years of age) who live in the Mid Ulster District Council area.
Invest NI’s Sustainable Development team helped NI businesses identify over £7.2m of savings last year.
Invest NI are now hosting an event which will cover best practice in Energy Efficiency and will look at how businesses can save through energy management, refrigeration systems and renewable energy technologies.
The Resource Efficiency presentation will cover topics such as water efficiency, environmental management systems & accreditation and waste management.
Other partners involved in delivering Invest NI’s Sustainable Development Support Programme will showcase 0% finance support and resource exchange opportunities available and attendees will also hear first-hand from NI businesses that have directly benefited from the teams support.
Create a more convenient and enjoyable visitor experience at no cost, available on Google Maps across all devices.
With indoor Google Maps, visitors can spend less time searching for building directories and more time discovering new points of interest. Simply zoom in and out of a building and go floor to floor with indoor maps.
Email is a form of communication we depend on. To help create, send, and track effective and engaging emails, Campaign Monitor has put together a Modern Guidebook to Email Marketing. This guide is meant to be a one-stop shop for helpful and actionable advice, tips and know-how to help you be a better email marketer. Check out the guide here >>>
InterTradeIreland – Helping businesses navigate through BREXIT
In light of the recent BREXIT referendum decision, a key objective for InterTradeIreland is to ensure that cross-border trade continues to grow and SME benefits are exploited. Cross-border trade in goods and services on the island of Ireland has grown exponentially over the past twenty years and now stands at circa £5bn Sterling or €6bn Euros equivalent. Over this period cross-border trade has proven to be robust recovering strongly from other shocks such as the banking crisis. While local businesses have proven to be resilient, InterTradeIreland will assist SMEs to adjust to any new trading relationships that emerge from BREXIT negotiations so that they can continue to avail of these opportunities.
As part of their initial response Intertrade Ireland have produced a BREXIT Factsheet for Businesses to outline their role post BREXIT referendum, give some immediate practical advice and highlight 5 key BREXIT supports that InterTradeIreland are currently putting in place.
This guide will easily help you stand out from the crowd. Especially now that there are over 400 million users on LinkedIn, building your online professional brand has never been so essential. Read More >>>>
An animated GIF is a great way to bring some life to your emails. To delight your readers with something fun. Because video in email is still not supported in every email client, animated GIFs are a great alternative if you want to add moving content to your emails. But as with many things in email, creating animated GIFs specifically for email requires a few thoughtful considerations. Learn How To Create An Animated GIF >>>>>
The Rise of the Bots – What marketers need to know about chatbots
A bot is a piece of software that impersonates a user. A new wave of bots are built to help marketers, For example a bot on a travel site could ask you about your preferences, provide you with some personalised hotel options, compare prices and then book the one you liked best for you. There is currently a rudimentary bot in the messaging app Kik that you can talk to, (it's there to promote the film Insidious: Chapter 3, and it is trying to be one of the characters). Bots are still an emerging technology, and clearly aren't quite there yet. Learn More About Bots >>>>
Facebook’s algorithm will change -- yet again. The algorithm update is twofold this time: Facebook will analyze the time spent on a given piece of content and will spread out content from the same publisher (challenging pages once more). Read More >>>>
Facebook is changing and it’s something that marketers need to be aware of. This year’s Facebook Developers Conference (F8) saw Mark Zuckerberg explain these exciting changes. Aiden Carroll, senior digital marketing specialist and IDM trainer, shares his opinion on what these changes mean for marketers. Read More >>>>
Marketers love efficiency—so email automation makes them happy!
If you’re just getting started with email automation, there is no need to go it alone, Campaign Monitor put together a quick-start guide of best practices to help you achieve email automation awesomeness. Read the guide >>>>
How to adjust SEO strategy to Google’s new SERP ad layout
Google's recent changes to their search results pages threw paid search marketers for a loop, but what about organic search practitioners?
Removing the ads from the right rail of Google search results pages was a long time coming (well, a long time for digital). An eye-mapping study from last year showed that people have gone from viewing the SERPs in an “F” pattern to doing a quick vertical scan down the left side, mostly ignoring the ads on the right side. People are also scanning the page faster by taking only eight or nine seconds to click, down from 14 to 15 seconds in the 2005 study.
It only makes sense that Google would eventually react to how searchers are adapting to the line of links they are used to by taking away the right bar. This is also further evidence of Google’s continued gravitation toward being a mobile-first search engine, since the right column of ads was not visible on mobile search. Learn More >>>>>
Data shows that for every $1 spent, email marketing generates $38 in ROI–and that’s just one figure in a long list of email marketing statistics that prove how essential email marketing is for businesses of all shapes and sizes.
Email marketing not only helps you stay top-of-mind with your audience, but it drives revenue, too.
Check out the 10 examples of retail email campaigns that companies are using to boost both engagement and sales. With each example you will be shown what they do well and how you can replicate their effective strategies in your own email campaigns.
How to Customize Your Facebook Page: 7 Tips and Tricks
As the hub of your business presence your Facebook Page has the potential to be a valuable marketing asset. From educating prospective customers to sharing company updates and educational resources with your existing customers, you can use your Facebook Page to target nearly every stage of your marketing funnel.
But in a world where 40 million+ small businesses have Facebook Pages, simply creating a Page won't guarantee you much in the way of results.
In order to attract and engage your target audience, you need your Facebook Page to stand out from the sea of sameness.
Holiday is one of the few employment benefits enjoyed by almost all workers in the UK.
The right to paid time off for holiday accrues in almost all circumstances, and paid holiday features in full time, part time and even temporary contracts.
In the UK, the legal requirement for holiday entitlement is 28 days’ paid annual leave per annum, for anyone who works a full-time, five day per week job. This entitlement is easily calculated by multiplying the number of working days in a normal week, by the annual entitlement of 5.6 weeks. Learn More >>>>>
With Twitter Cards, you can attach rich photos, videos and media experience to Tweets that drive traffic to your website. Simply add a few lines of HTML to your webpage, and users who Tweet links to your content will have a “Card” added to the Tweet that’s visible to all of their followers. Learn More About Twitter Cards >>>>
When it comes to running a business, regular technology upgrades aren’t always seen as a priority. But falling behind the curve with outdated software or tech equipment can put your business at risk. Here are top seven tech upgrades that can help you run your business more safely, easily or efficiently, without breaking the bank. read more >>>>>
You probably know that email is one of the most effective communication channels available to you today. However, the success of your email marketing efforts largely depends on the size and quality of your email list.
So how do you build a great list that gets results for your business?
Here is a link to a guide that will make it easy for you. By reading it, you’ll learn the 2-step process for capturing email addresses and get a number of tools you can use to build a massive email list that grows your business. Click Here For Guide >>>>
31 E-commerce Conversion Rate Optimization Ideas You Need to Try in 2016
Like most eCommerce store owners, optimising your conversion rate is probably high on your list. The problem, however, is figuring out what exactly you need to optimise for. From copy and design to social media and checkout process, there are so many things you can test that can add to your bottomline.
A look at what is changing and what is not on Google desktop search results.
On February 19, 2016, Google confirmed that search results pages on desktop will no longer show text ads in the right sidebar. Instead, as many as four text ads will display above the organic listings, and three text ads will show at the bottom of the page. Read more >>>> Marketing Communications ¦ Ardean
If you are a rurally based businesses located in the Mid Ulster District area, and would like to apply to the Rural Business Investment Scheme, you must attend a workshop in order to be eligible to make an application. A full list of workshop locations and dates is available here
In April the Government’s new National Living Wage will become law.
If you’re working and aged 25 or over and not in the first year of an apprenticeship, you’ll be legally entitled to at least £7.20 per hour. That’s an extra fifty pence per hour in your pocket. The Government is committed to increasing this every year.
If you’re an employer, you’ll need to make sure you’re paying your staff correctly from 1st April 2016, as the National Living Wage will be enforced as strongly as the current National Minimum Wage.
The New Round Of Innovation Vouchers Are Open Monday 8th February.
What can you use an Innovation Voucher for?
Innovation is about making your business better by doing things differently
or doing different things. An Innovation Voucher can help you take a creative
approach to tackling specific business issues or exploring new opportunities
by accessing the expertise of a university, college or research body in
Northern Ireland or the Republic of Ireland.
Typical projects are:
Ideas for new or improved products, processes and services;
Access to information and expertise on new materials;
A total of £525m is being made available to UK small- and medium-sized enterprises (SMEs) after Assetz Capital secured a major funding boost from several financial institutions.
The peer-to-peer alternative finance platform has revealed that £325m has been secured from two funds and a further £200m from retail investors. These funds are available now to bidders who successfully complete the application process.
This is in addition to Assetz Capital's retail investor base of 11,000 individuals now lending through the platform.
Assetz Capital offers a range of financial products to smaller businesses including commercial mortgages, secured SME term loans, development finance and bridging finance.
The Digital Garage from Google, helping small businesses grow online.
The Digital Garage is part of Google’s commitment to train one million Europeans to learn digital skills, which includes building an online training hub to support businesses anywhere in Europe continue their learning through training online.
For further information on LEADER Rural Development funding and the application process, contact the rural development team at Mid Ulster District Council on 028 8676 4714 or email email@example.com
Intellectual Property Rights are becoming increasingly important to Northern Ireland businesses.
Invest NI, in conjunction with the European Patent Office (EPO), are holding two workshops in this specialist area. The workshops will be held on 02 and 03 February 2016, at Signal Centre for Business Excellence, Bangor.
The workshops will showcase EPO’s search engine Espacenet, an essential business tool when developing new products, with the database holding more than 50 million patent documents from around the world.
These workshops will be hosted by an EPO expert who will highlight how proficient use of patent literature is an essential tool in improving innovation and knowledge management, offering attendees a great opportunity to advance in these critical areas.
Through direct access to Europe's largest database of business opportunities, currently 10,000 live offers, they can help SMEs find new international partnerships with excellent growth potential. They can also advise on the best opportunities to expand internationally, providing targeted market intelligence and personalised support.